
GoCyber Mobile - Go-Cyber-M - specializes in providing web-based environments for use in mobile-based supports via contents creation, maintenance and update management, including solutions for advertisement, promotion and purchasing of goods and services via mobile communictaions.
GoCyber-M can take leverage from its sister business units and adapt web and video contents to be streames in mobile environments.
According to the electronic publication Business wired, "with the growing momentum of wireless revolution, mobile devices have become
a critical component of digital world. M-commerce is becoming a medium for business to improve their brand equity coupled with lower infrastructure cost and global customer market without the restrictions of time zones and region.
This technology requires a transparent regulatory system. Therefore, a clearly defined regulatory framework is indispensable to boost consumer confidence and to ensure the smooth functioning of m-commerce. Emerging applications are enabling the consumers to use mobile devices to make financial transactions. Mobile payments growth is primarily driven by adoption of contactless payment technologies such as Near Field Communications (NFC), which enables the mobile device to act as contactless smartcard. It is also creating an opportunity to make innovative applications especially in mobile ticketing and mobile coupons market."
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